Itinerary for First-Time Visitors

If it’s your first time in Arizona, this itinerary highlights the experiences that showcase the very best of Phoenix during the 2026 NCAA Women’s Final Four weekend. From scenic landmarks and cultural gems to local favorites, it’s the perfect way to discover what makes the Valley of the Sun so unforgettable.

WOMEN’S FINAL FOUR FAN EVENTS

  • Four It All Fest
    Have your intro to Phoenix be at the entrance to Tourney Town! Kick off your Arizona experience at this lively outdoor fan festival, packed with music, entertainment, and interactive experiences that set the tone for an exciting Final Four weekend.
  • Super Saturday Practice
    Catch the final two teams at their only open practice of the week during this free fan event plus enjoy promotions and activities from NCAA Corporate Partners. It’s a fun way to get close to the action before the big game.

WHAT DO DO

  • First Friday
    Experience Phoenix like a local at First Friday, a vibrant arts and culture walk featuring galleries, live music, food vendors, and the heart of Arizona throughout downtown.
  • Heard Museum
    Discover Arizona’s rich Indigenous art and history through world-class exhibitions and immersive storytelling at the most renowned Native arts museum in the country.
  • State Forty Eight
    Pick up locally designed Arizona gear at this homegrown brand known for its stylish, state-proud designs, perfect for bringing home a piece of the Valley. Check them out at The Churchill location in Downtown Phoenix!
  • Papago Park
    Explore the scenic red-rock trails of Papago Park or dive into its top attractions like the Desert Botanical Garden and Phoenix Zoo. It’s a beautiful introduction to the landscapes and wildlife that define Arizona.

WHAT TO EAT

  • Lou’s Bar & Grill
    A relaxed spot known for its comfort food, Lou’s offers a scenic patio with beautiful views of the golf course. It’s an easy choice for a casual lunch, sunset dinner, or a laid-back drink while taking in the landscape.
  • Blanco Cocina + Cantina
    Across the street from Mortgage Matchup Center, Blanco serves fresh, modern Mexican dishes and refreshing cocktails in a bright, stylish setting that’s great for first-time visitors.
  • HULA’S Modern Tiki
    Transport yourself to a tropical escape with island-inspired dishes and colorful drinks served in a fun, retro tiki atmosphere.