When the NCAA is in town there is no shortage of events to attend! From tailgates to free concerts, red carpets to open practices – check out these FREE events to get involved with all NCAA Final Four weekend long!

Men's Final Four Fan Fest® Presented by Capital One

Men’s Final Four Fan Fest® Presented by Capital One

Phoenix Convention Center
April 5-8, 2024

Come Ready to Play! If the games weren’t exciting enough, the Men’s Final Four is bringing a weekend jam-packed with events around the Valley for residents and visitors of all ages. Sports fans, college students, families, music junkies: there is something for everyone!

Tip-off your weekend with a trip to the Men’s Final Four Fan Fest presented by Capital One. As you take your first steps through the doors, you’ll be greeted by a sports wonderland of interactive games, special celebrity and athlete appearances, autograph signings, and much more!

March Madness Music Festival® Presented by AT&T, Capital One and Coca-Cola

NCAA March Madness Music Festival®

Location: Hance Park, Downtown Phoenix
April 5-7, 2024

Both local and big-name national acts hit the stage at Hance Park in Downtown Phoenix for this FREE, 3-day music festival on Friday, Saturday, and Sunday over Men’s Final Four Weekend!

The concert series opens on Friday afternoon with the AT&T Block Party, and will rock into the evening with DJ Zedd. The festival will roll on for Saturday’s Coke Studio Live, featuring the Jonas Brothers, and wrap up Sunday with the Capital One Jam Fest, headlined by Mumford & Sons!

Reese's Men's Final Four Friday®

Reese’s Men’s Final Four Friday®

State Farm Stadium
Friday, April 5, 2024

Filled with interactive activities and entertainment for fans of all ages, this free public event includes open team practices for the participating Men’s Final Four teams as well as the Reese’s NABC All-Star Game, featuring top senior student-athletes from around the country playing on the Men’s Final Four court. It’s an incredible opportunity to see the teams and players up close and be in the venue that will host the Semifinal and Championship games.

Men's Final Four Dribble® Presented by Buick

Men’s Final Four Dribble® Presented by Buick

Heritage Square (start line)
Phoenix Convention Center (finish line)
Sunday, April 7, 2024

At the Dribble, thousands of youth ages 18 and under dribble a one-mile course through Downtown Phoenix with their very own, one-of-a-kind NCAA Men’s Final Four Dribble Wilson basketball, and outfitted in a branded t-shirt. The course will lead children and their guardians directly to the Men’s Final Four Fan Fest presented by Capital One, which Dribble participants can access free of charge.

Men's Final Four Tip-Off Tailgate® Presented by Nissan

Men’s Final Four Tip-Off Tailgate® Presented by Nissan

State Farm Stadium (Great Lawn)
April 5, 6 & 8, 2024

Semifinal and National Championship game ticket holders are encouraged to stop by the Men’s Final Four Tip-off Tailgate presented by Nissan on their way to the games at State Farm Stadium, and we encourage those attending Reese’s Final Four Friday to stop by to take part in all the festivities!

Fans can enjoy free team pep rallies, musical performances, basketball-themed games, plus food and beverage.