When the NCAA is in town there is no shortage of events to attend! From tailgates to free concerts, red carpets to open practices – check out these FREE events to get involved with all NCAA Final Four weekend long!

Men’s Final Four Fan Fest® Presented by Capital One
Phoenix Convention Center
April 5-8, 2024
Come Ready to Play! If the games weren’t exciting enough, the Men’s Final Four is bringing a weekend jam-packed with events around the Valley for residents and visitors of all ages. Sports fans, college students, families, music junkies: there is something for everyone!
Tip-off your weekend with a trip to the Men’s Final Four Fan Fest presented by Capital One. As you take your first steps through the doors, you’ll be greeted by a sports wonderland of interactive games, special celebrity and athlete appearances, autograph signings, and much more!

March Madness Music Festival® Presented by AT&T, Capital One and Coca-Cola
Location: TBA
April 5-7, 2024
Both local and big-name national acts hit the stage at this FREE, 3-day music festival on Friday, Saturday, and Sunday over Men’s Final Four Weekend! Past artists performing have included Tim McGraw, Keith Urban, Megan Thee Stallion, Maroon 5, Katy Perry, The Chainsmokers, Bruce Springsteen, Panic at the Disco!, Flo Rida, Miley Cyrus and many others. The event is brought to you by NCAA Corporate Champions: AT&T, Capital One and Coca-Cola.
Artists to be announced early 2024.

Reese’s Men’s Final Four Friday®
State Farm Stadium
Friday, April 5, 2024
Filled with interactive activities and entertainment for fans of all ages, this free public event includes open team practices for the participating Men’s Final Four teams as well as the Reese’s NABC All-Star Game, featuring top senior student-athletes from around the country playing on the Men’s Final Four court. It’s an incredible opportunity to see the teams and players up close and be in the venue that will host the Semifinal and Championship games.

Men’s Final Four Dribble® Presented by Buick
Heritage Square (start line)
Phoenix Convention Center (finish line)
Sunday, April 7, 2024
At the Dribble, thousands of youth ages 18 and under dribble a one-mile course with their very own, one-of-a-kind NCAA Men’s Final Four Dribble Wilson basketball, and outfitted in a branded t-shirt. The course will lead children and their guardians directly to the Men’s Final Four Fan Fest presented by Capital One, which Dribble participants can access free of charge.

Men’s Final Four Tip-Off Tailgate® Presented by Nissan
State Farm Stadium (Great Lawn)
April 5, 6 & 8, 2024
Semifinal and National Championship game ticket holders are encouraged to stop by the Men’s Final Four Tip-off Tailgate presented by Nissan on their way to the games at State Farm Stadium, and we encourage those attending Reese’s Final Four Friday to stop by to take part in all the festivities!
Fans can enjoy free team pep rallies, musical performances, basketball-themed games, plus food and beverage.