Tourney Town
April 2-5, 2026
Phoenix Convention Center
Tip off your weekend with a trip to Tourney Town presented by Capital One. Located inside the Phoenix Convention Center, Tourney Town is a FREE festival jam packed with:
- Special appearances by former players, celebrities, and sports personalities
- Fun, interactive games and activities
- Incredible giveaways courtesy of our Corporate Champions and Partners
- Historical Women’s Final Four team displays including awards, jerseys and legendary memorabilia
- Countless photo opportunities in and out of the convention center
- Basketball contests
- Food and drinks
- A large selection of licensed merchandise at the official Women’s Final Four shop!
- And much more!
Whether you’re a sports fan, college student, music lover, or spending time with your family, there is something here for you! And don’t forget, it’s FREE!
For full event information, please visit the NCAA’s official website.
Tourney Town Schedule
|
DATE |
TIME |
|---|---|
|
Thursday, April 2 |
Noon – 8 PM |
|
Friday, April 3 |
9 AM – 4 PM |
|
Saturday, April 4 |
9 AM – 5 PM |
|
Sunday, April 5 |
9 AM – Noon |
